By now, you are used to completely ignoring ads on radio & tv, in the newspaper, and online (except for the amazing ads on Cactus Hugs, of course!). But, you might want to start paying closer attention, because sometimes they offer a pretty big surprise.

Take for instance this ad for Werner Lumber Company’s Black Friday candle sale…

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If you do not see it at first, keep looking.  When you see it, you see it (at which point, you will wish you did not just see it).

The Pennsylvania company would later apologize for the ad on Facebook – blaming hackers and lazy newspaper employees…

We would like to sincerely apologize for the inappropriate candle picture in the newspaper and on our website. It…

Posted by Werner Lumber Company on Friday, November 27, 2015

No word on how many people came in to the store for that particular scent of candle.

(H/T Uproxx)

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