Dozens of people had to be treated Thursday night after they attempted to walk on hot coals in a motivational seminal presented by the company owned by Tony Robbins.

At least 5 people had to be hospitalized, reports CBS DFW – as ambulances were lined up at 11 p.m. outside of the Kay Bailey Hutchison Convention Center. 30 to 40 other people were treated at the scene.

Robbins Research International, issued a statement that said, in part:

“In Dallas tonight, someone not familiar with the fire walk observed the event and called 911 erroneously reporting hundreds of people requiring medical attention for severe burns. While we are grateful to the quick and robust response from Dallas emergency services, only 5 of 7,000 participants requested any examination beyond what was readily available on site. We are pleased to have completed another successful fire walk for 7,000 guests and look forward to the remainder of an outstanding weekend with them.”


Thursday was the first night for Robbins’ “Unleash the Power Within” event. It’s scheduled to run another 3 days…well, if everyone can survive it that long.

Ky and Zia Nix, self-professed fire-walk “experts” from New York, told the Dallas Morning News that  the blame shouldn’t be placed on Robbins or his team, but on the people “who weren’t listening.”

“From my perspective, it was great,” Zia said. “It’s not like it was quick instructions. We talked all day about overcoming our fears and mental preparation. Out of the 8,000 people that were there, only like 4 or 5 burned their feet. That’s not bad odds.”

The event schedule details the “Turn Fear Into Power” part of the event as helping attendees to overcome roadblocks of fear. “Storm across a bed of hot coals,” the website said (it has since been removed). “Once you start doing what you thought was impossible, you’ll conquer the other fires of your life with ease.”

Guess they just did not believe hard enough.

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