The local PGA tournament has yet another sponsor


The local PGA tournament that everyone still just calls the Bob Hope, even though it has been called a ton of other things over the last two decades, now has a new sponsor and a new name. The January tournament will now be known as The American Express…so, I guess, don’t leave home without it.

Via the Desert Sun:

While many details of the sponsorship agreement are still being finalized, the pro-am format of the tournament will remain in place. That pro-am, part of the event since its debut in 1960, currently has two PGA Tour pros playing with two amateurs in each foursome of the event.

Tournament officials already have announced that the three-course format of the tournament, featuring the Stadium Course and the Nicklaus Tournament Course at PGA West and La Quinta Country Club, will continue in 2020.

The pro-am, something Sanders has said was a selling point for a sponsor, will apparently be a big part of American Express’ imprint in the desert. The title sponsor will receive a yet-unspecified number of the 156 amateur berths, and American Express is expected to give those berths to its premier customers and clients.

So basically, the tournament will still be the same old snoozer – only now it will include a bunch of rich people who ring up a ton of charges on their AMEX.  How exciting!

The American Express will take place January 16 – 19.