The new Grinch movie hits theaters on November 9 and, if it’s half as good as the billboards spotted around Los Angeles for it, it’s going to be great.
Promotional billboards have been popping up over Los Angeles to promote the Benedict Cumberbatch animated flick, with one showing the Grinch stealing his own billboard:
I’m just gonna add to the excellent marketing of this new Grinch movie in LA! Home boy is out here really trying to steal his own billboard pic.twitter.com/GVJcslWZ4s
— 𝕥𝕒𝕟𝕤 👻 (@tanalimer) October 28, 2018
And while that’s pretty clever, other billboards are getting attention for the savage quotes about the Los Angeles lifestyle.
These Grinch advertisements around LA are horrifically mean and amazingly hilarious. pic.twitter.com/oe0HY0A8mq
— Brock Ciarlelli (@BrockCiarlelli) October 18, 2018
Check it out y’all, your alcoholic step dad made the Grinch billboards pic.twitter.com/FeZcf6bmIu
— Chelsea Devantez (@chelseadevantez) October 26, 2018
And the campaign is not just limited to Southern California. There is also this one spotted in New York:
Much as I hate to fall for a viral marketing scheme… Is this a thing? Specialized Grinch ads where he's just being Grinchy by lobbing softball localized insults? Are there New York billboards that say "This Apple isn't THAT big" and "Pretty sure this city sleeps SOMETIMES"? pic.twitter.com/FBn8XkOIjv
— Tasha Roboooonson (@TashaRobinson) October 22, 2018