When you pay the price of a movie ticket – which I believe is something around $578 these days – you do so in the hopes that you will be able to, what are the words I am looking for, watch the damn movie without distraction. One theater chain is hoping to change that by allowing everyone to text as much as they want during the film. How wonderful.
Adam Aron, head of AMC Entertainment, spoke about the possible change to Variety:
When you tell a 22-year-old to turn off the phone, don’t ruin the movie, they hear please cut off your left arm above the elbow. You can’t tell a 22-year-old to turn off their cellphone. That’s not how they live their life.
At the same time, though, we’re going to have to figure out a way to do it that doesn’t disturb today’s audiences. There’s a reason there are ads up there saying turn off your phone, because today’s moviegoer doesn’t want somebody sitting next to them texting or having their phone on.
So damned if they do, damned if they don’t?
Not necessarily, Aron thinks that one possibility would be to have a texting section in the theater or, more likely, to have special screenings allowing texting.
Hell, just go all the way and also allow those screenings to have talking, yelling, smoking, standing, fighting, fucking, and even let people scream out, “FIRE!”. It won’t bother me at all, because I will be in the non-texting theater.
What do you think, leave a comment with your thoughts below.
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