Looks like Two Buck Chuck is getting a little competition.
Target will starting slingin’ their own cheap wine this weekend at the 1,100 of its stores that sell booze. The vino, dubbed California Roots, will include five varieties: a red blend, Cabernet, Pinot Grigio, Chardonnay, and Moscato, notes Food & Wine.
“We’re out to give our guests even more reasons to love Target—including exclusive products they can’t find anywhere else,” Target’s senior vice president of food and beverage said in a statement. “And we think they’re going to love California Roots—these wines are just the right blend of incredible quality and amazing value that guests can only get at Target.”
— Target News (@TargetNews) August 28, 2017
And while the wine is going to cost you a bit more than Trader Joe’s Charles Shaw, it won’t get you that stink eye when you bring it as your host gift – which might be worth the extra couple of bucks.
You can learn more about Target’s wine here.