Breaking news: The Coachella Valley might just have itself a TV news fight on its hands as KMIR is getting feisty in their latest promo.
The 15 second commercial for the newscast mentions that, “some stations in town…***cough KESQ and Local 2 cough***…love to tell you how they help you understand the news?” The announcer than states, “At KMIR News we give you a little more credit than that. We know you understand the news. It’s our job to cover the news of your day. Period.”
Have a watch:
Of course, to be fair, it is possible that KMIR’s feisty promo may referencing some other TV news station in town – but, as KMIR knows, you understand exactly who they are talking about.