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The Coachella Valley – and the world – is buzzing today over the news that six music legends will be descending upon Indio in October for the three day Desert Trip festival. Obviously, making something like this happen has got to be incredibly difficult – but, Goldenvoice made it happen.

The 3-day festival, slated for the Empire Polo Fields in Indio October 7 – 9, will feature The Rolling Stones, Paul McCartney, Bob Dylan, Neil Young, Roger Waters, and the Who.

The fest is two years in the making.  Rolling Stone reports on what it took for Goldenvoice’s head honcho Paul Tollett to coax the six legendary performers to the event:

Two years ago, Tollett made a wish list that he says consisted only of the six acts. He traveled to see each one play, and he sold them on the idea slowly. “If I’d made a financial offer first, I would have been rejected,” he says. “[The Stones] asked what I was working on. I said, ‘I’m working on one of the greatest shows of all time. I don’t know what that means, but I’ll come back to you.’ ” The biggest challenges included getting the first act to sign on (Tollett is not saying who it was). “A couple said, ‘What are you going to do if we don’t do it?’ [I said] ‘If we don’t get these six, we’re not going to do the show.’ They said, ‘OK, that’s kind of interesting.’ ”

And, as we found out Tuesday morning, all six did indeed sign on – with reports that some of the acts are receiving about $7 million to perform.

Tickets go on sale on Monday.


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