People are eating Tide Pods for internet attention and, wait, what the fuck?

The Internet, which is sometimes awesome but mostly weird af, has a new viral challenge and I just can’t anymore.

The Tide Pod Challenge has people posting videos of themselves eating laundry detergent.

Yes. You read that right, they are eating LAUNDY DETERGENT!!!!

It’s become such a thing, that this dumbest challenge ever even it made it onto the freakin’ news!

Of course there have also been memes:

And now it has gotten to the point where Proctor and Gamble, who makes Tide, had to release a statement (via CBS):

“Our laundry pacs are a highly concentrated detergent meant to clean clothes and they’re used safely in millions of households every day. They should be only used to clean clothes and kept up, closed and away from children. They should not be played with, whatever the circumstance is, even if it is meant as a joke.”

We live in the dumbest of times.


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