Fresh & Easy announced Friday that they will be closing 50 stores (30 of which are in Southern California) via YouTube.
Fresh & Easy released a list of Southern California stores closing in Southern California and the two Coachella Valley locations were not listed (more on that below).
The company issued a statement to KCAL 9:
“Fresh & Easy has spent much of the past year and a half since transitioning to new ownership transforming into a new business focused on delivering a new vision of modern convenience. This transformation was always going to be a challenge but the company has accomplished several major initiatives including a massive renovation project and re-launch in Las Vegas with an all-new fresh food concept. Just this month the company rolled out a new e-commerce Click & Collect service in Las Vegas, which will serve as a test for a wider rollout. Fresh & Easy has also put innovation at the forefront of the transformation of its food manufacturing business, building a successful third-party business model out of its Riverside commissary facilities.
The company is now in a better position to rationalize its store base and divest locations that do not meet the criteria of Fresh & Easy’s model of modern convenience. This move allows the company to redeploy capital into development and growth, including a 3,000 to 5,000 square foot store to provide a higher level of convenience and greater density. Fresh & Easy is also working with ADMI, the innovative firm behind the design of the Apple Store, to design the Fresh & Easy store of the future – a concept that the company believes represents the future of convenience retail and puts Fresh & Easy into a category of one: the only fresh food convenience store.”
KCAL 9 also obtained the list of stores closing and the two Fresh & Easy locations in The Coachella Valley, Palm Springs and Cathedral City, appear to have survived as they are not listed:
Foothill Blvd & Second Ave Arcadia
Alosta & Citrus Azusa
Valley View & La Palma Buena Park
Arneill Rd & Las Posas Rd Camarillo
Chino Hills Pkwy & Eucalyptus Ave Chino Hills
Central & Rosecrans Compton
Ontario & Rimpau Corona
Newport Blvd & Harbor Blvd Costa Mesa
Pacific Coast Hwy & 8th St Hermosa Beach
Limonite Ave & Clay St Jurupa Valley
Beach Blvd & Whittier Blvd La Habra
Imperial & Santa Gertrudes La Mirada
Woodruff & South Lakewood
Spring Street & Palo Verde Avenue Long Beach
Palos Verdes & Western Los Angeles
Central & Adams Los Angeles
Tampa Ave & Nordhoff St Los Angeles
Wendy Drive & Old Conejo Rd Newbury Park
Lindero Canyon Rd & Kanan Rd Oak Park
Euclid Ave & Philadelphia St Ontario
Rose Ave. & Gonzales Rd. Oxnard
California Blvd. & Lake Ave. Pasadena
Foothill Blvd & Vineyard Ave Rancho Cucamonga
Foothill Blvd & Day Creek Blvd Rancho Cucamonga
Arlington & Madison Riverside
Foothill Blvd & Pali Ave. Tujunga
8th Street & Mountain Avenue Upland
Telegraph Rd & Day Rd Ventura
Alameda St & Florence Ave Walnut Park
Goldenwest & McFadden Westminster
