Palm Desert has a weird Facebook ad campaign going

This ad promoting Palm Desert’s El Paseo shopping area popped up on my Facebook feed today. It features five young women (which is exactly the demographic you will find on the street at all times) and asks an interesting question…


“It’s not whether you can afford it.  But rather, how can you afford not to?”  

Other than bills and rent and food and insurance and car payments and stuff for the kids and stuff for the pets and all that other stuff, that is an excellent point.

While I must admit that it is kind of refreshing for them to just come right and say that everything on the street is overpriced, the ad could have used some balloons.