The former Bob Hope golf tournament, which I believe is now called the Bob the Builder Championship, is attempting to become cooler and edgier this year – which really should not be all that hard for a stuffy, old, tired tournament – by including things like a food trucks, a beer garden that gives discounts when a player birdies, a whole lot of Phil Mickelson, and a concert from a band that performed at Coachella. Unfortunately, there will also be boring golf to watch.
The Desert Sun was the first to report on the plans for the tournament (
a perk when your parent company sponsors the tournament (Update: the tournament is not owned by Gannett, rather Tegna – which is a new company Gannett created to move its more profitable sectors to a place where the non-as-profitable newspapers would not also be on the spreadsheets. Thank you to Larry for setting me straight on this.) which the event believes will bring in hard-core golf fans and non-golf fans by including more food options, craft beer and wine, and a concert:
The centerpiece of the changes will be a Saturday concert at PGA West at about 5 p.m., half an hour or so after the end of play. Raffaele said the tournament is a few small details away from announcing the featured group, described as a well-known American indie pop group which had played at the Coachella music festival. Raffaele said the cost of the day, a $30 single-day advance ticket for Saturday, will be considered a bargain for the band alone.
Guessing the concert won’t be Guns N Roses , Sia, or Ice Cube (though how amazing would that be?). Perhaps it is Silversun Pickups? Guess we will see.
The tournament is also planning a “Birdies for Beer” area on the 16th – where if a pro gets a birdie on the hole, everyone gets a discount of some kind on beer for 10 minutes, because 11 would be too many, clearly.
Passes are on sale now – with day passes, including on Saturday (concert day) running $30.
Image: Tour Pro Golf Clubs