Longtime Coachella Valley anchorman Gino LaMont is in as news director at KMIR.
“I could not be more excited for this opportunity,” LaMont told Cactus Hugs. “I truly feel that local news is more important now than ever before, and I will continue the long KMIR history of putting local news first.”
Entravision, who purchased the Palm Springs area television station in 2017, named LaMont, a frequent late-night jokester, to the position on Tuesday.
“Gino is the perfect person to lead the newly combined KMIR / KVER newsroom into the future” said Gene Steinberg SVP / General Manager at the Entravision stations.
Cactus Hugs wishes him the best in his new position, though we still think he should’ve stuck with radio.