Local television channel KMIR will now go by NBC Palm Springs.
The station made the switch on Sunday evening with an announcement following Sunday Night Football and an update to their website and social media pages:
The television station has been known as KMIR since its first to broadcast in the Coachella Valley on September 15, 1968 – which means the name change comes on the 50th anniversary of the channel. It has been an NBC affiliate from the start.
Outside of the new logo and name, the rest of NBC Palm Springs appears to be unchanged.