After announcing that they would no longer play alternative rock Monday, 103.9 FM in the Inland Empire began playing their new format Tuesday.
“HOT 103.9” has debuted – and just in time, because there clearly are not already enough places to hear Adele, Bruno Mars, and Taylor Swift nowadays.
From the press release (via Radio Insight):
All Pro Broadcasting’s X1039 (KCXX) switches to (KHTI) “The I.E.’s New HOT 103.9…Move to the Music” on Tuesday, December 22nd at 7 AM.
Hot 1039 will play everyone’s favorites from today’s hits and recent chart toppers from the new millennium. Artists include Taylor Swift, Maroon 5, Adele, Justin Timberlake, Rihanna, Bruno Mars, The Weeknd, Katy Perry and many more. “Hot 103.9 is the I.E.’s Independent and local community focused radio station.
Our core audience are active, digital savvy listeners who drive consumer spending throughout Southern California, the ideal fit for our client’s advertising needs”- Bill Hurwitz, Hot 103.9 General Manager “Hot 103.9 will be the Entertainment Hub for the Inland Empire.
The move appears to be the latest effort to make every radio station in America sound exactly the same.