The Coachella Music Festival begins today at the Empire Polo Field in Indio and with it always comes the magic of BrandChella – where companies seek to grab the attention and money of the Millennial set. This year, a few brands are offering up pop-ups around the Palm Springs Area. Here’s where to check them out.
Dolls Kill Quickie Mart
The fashion company has take up shop in an abandoned gas station on Highway 111, near Jackson, in Indio. They have items available for purchase on site or, to make things even easier, they will let you order anything on the their website for pick-up at the temporary store.
83186 Highway 111, Indio
YSL Beauty Pop-Up
Rather than just take over a gas station, Yves Saint Laurent – or the much easier to type YSL – just built a fake one in Cathedral City.
They have products and Instagram “moments” available throughout Weekend One. You can register for it here.
68899 A St., Cathedral City
BMW Palm Springs
BMW has custom painted rides in town for Coachella and the dealership in Palm Springs has food trucks, a claw machine with bandanas, and a chance to meet Khalid.
3737 E Palm Canyon Drive, Palm Springs