Coachella Fest has seen a huge increase in brands hosting celebrities over the last few years (in some cases, even paying them huge amounts of money to represent them at the festival). Now, it appears, The BNP Paribas Open tennis tournament is following suit.

Moet and Chandon hosted numerous celebrities in their suite during the tournament. No word if any money was given to them to attend, but clearly a photo with a champagne bottle, champagne bottle tower, or Moet cup was required.

Many of the celebs seemed just thrilled to take part:

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Actress Naomi Watts

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Actors Josh Hartnett (L) and Ray Liotta

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Actresses Emmy Rossum (L) and Beth Behrs

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Actress Nicole Laliberte

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Actress Holland Roden

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TV personality Randy Jackson

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Actress Kelly McCreary

And while some seemed to actually have a good time…

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Actress Kelly Brook

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Actors Naomi Watts and Liev Schreiber

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Actors Michael Gladis and Beth Behrsy

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Actresses Beth Behrs (L) and Goldie Hawn

Most seemed a bit bored by the whole thing…

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Actor Michael Gladia and Actress Beth Behrs

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Actors Tamsin Egerton (L) and Josh Hartnett

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Actress Emmy Rossum, guest, Actress Kate Walsh, Actor Ed Westwick, Actor Sterling Jones, Actor Michael Gladia and Actress Beth Behrs

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Actor Ed Westwick, Actress Kate Walsh and Actor Sterling Jones

But, at the end of the day, Moet and Chandon got a bunch of publicity for their efforts…

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And isn’t that what these big events are really about nowadays anyway?


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