Heineken House at Coachella to feature The Roots, De La Soul

Heineken is at Coachella for 18th consecutive year and will be changing up their Heineken House layout for 2019. In addition to the fresh digs, the area will include performances by De La Soul and The Roots.

“This will be my second time on the Heineken House stage and the vibes and energy are unmatched,” said The Roots’ Questlove. “In great company with De La Soul, we can’t wait to hit the stage to create a can’t miss moment for hip-hop.”

Other performers announced include Tynan, Spock, Jauz, Ghastly Souls of Mischief, Pete Tong and more.

“The Heineken House at Coachella is an experience that we truly bring to life for our consumers, and this year we wanted to give them something bigger and better with a footprint that expands beyond anything we’ve ever done,” said Christine Karimi, manager of partnerships & consumer experience for Heineken. “The new Heineken House will serve as a creative hub and landmark on the Coachella festival grounds that merges music, beer and art.”

In addition to the music, the area will include, of course, Heineken or Heineken 0.0. There will also be photo opps, the chance to play cornhole an complimentary phone charging stations.

Get more info here.


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