Folks, The Taco Bell Hotel is really happening

Guys, the Taco Bell Hotel is a thing that is actual going to happen.

Now, sure…we didn’t think that the marketing stunt was a prank or anything, but seeing the signs go up for the pop-up hotel that opens in Palm Springs later this week still kind of seems surreal.

Those who were able to secure a reservation will begin checking on on Thursday and will be able to enjoy some special food items, buy limited-edition merch, and immerse themselves in all things Taco Bell.

As for those who didn’t get a reservation, well I suppose they can continue to complain in record numbers.