A few weeks ago, Ernie Ball shifted part of their production from premium guitar strings and accessories to instead produce face masks, is now offering them free to Coachella Valley residents to assist during the coronavirus pandemic.
Residents can sign up online and request up to five free face masks with delivery included. Masks, which come in both children and adult sizes, will be shipped directly to their address.
According to a press release, the guitar accessories plant, located in Coachella, is producing approximately 500, two-ply 100% cotton knit jersey masks each day to help meet the community’s need. The first several runs of masks were donated to employees and clienteles of Martha’s Village, one of the largest providers of homeless services in the Coachella Valley and Riverside County, as well as to local farmworkers and agricultural companies. They have also donated to several local food banks, police and fire departments, and local health facilities.
“I’ve had incredible role models my whole life, especially my dad and my grandpa. They have been really effective at taking a bad situation and figuring out how to make it a good one,” said Brian Ball, CEO. “It’s the ethos of our family and our business. So right now, it’s our duty to use the equipment that we have to help our community.”
To request free facial masks, you can head over to a special wesbite that Ernie Ball’s has setup here.