While it is already common knowledge that Coachella and Stagecoach bring a bunch of cash into the Coachella Valley economy, a new study says that the amount will double this year with the addition of Desert Trip.
While the three weekends of Spring festivals have an economic impact of more than $403 million in the desert, the additional two weekends in the fall for Desert Trip is going to bring in a lot more. Via LA Times:
And with the addition of a third festival slated for October, dubbed Desert Trip, the projected economic impact of all the music celebrations combined will nearly double to $805 million, said Michael Bracken, managing partner and chief economist at Development Management Group, the contract economist for Goldenvoice, the promoter of the festivals.
Now sure. A study paid for by the promoter to show how awesome their festivals are for the Coachella Valley might be a just a bit biased and who knows what the actual number of dollars are that end up in the hands of local businesses – but, anyone who is not trying to scare you into their tv show can clearly see that a ton of people come out to the desert for the festivals and spend a boatload of cash.
Now if we could just get some of those fest goers to pick up their trash.