Just one day after her last newscast on KESQ, longtime local television anchor Brooke Beare has been named Indio’s new Director of Communications & Marketing.
The Press Release from the City of Indio:
Indio City Manager Mark Scott announced today that he has appointed television anchor and investigative reporter Brooke Beare to Indio’s new Director of Communications & Marketing position. Ms. Beare has distinguished herself for over 16 years in the Coachella Valley both through her achievements as an award-winning journalist, and as a leader in the philanthropic community.
City Manager Scott referred to Ms. Beare’s hiring as another step in Indio’s strategic planning. “The City of Indio is experiencing a sustained spike in interest from people who wish to reside, invest, or conduct business here. Our City Council has committed to a “BOLD!” Initiative of community enhancements. Bringing in someone with Ms. Beare’s talents and community awareness is yet another positive step in realizing the opportunities being presented to us. She will serve the dual mission of communicating those opportunities to our publics and doing so with transparency and integrity.”
Ms. Beare: “I am so blessed to have enjoyed a rich on-air relationship with the Coachella Valley. I intend to continue to build that relationship in my new role in Indio – this time from the other side of the camera. This move was attractive to me for reasons that are both professional and personal. From a career standpoint, I am eager to join the team of people who are working to realize Indio’s full potential as a thriving and diverse place to live, play, and soak up our area’s rich history. I’m also eager to take advantage of being able to watch the news from home with my family!”
While very recognizable as a television journalist, Ms. Beare has also achieved noteworthy success as a community nonprofit leader. She serves as Chair of the Board of Directors for Desert Arc, whose mission is to provide life skills, independence and employment opportunities for people with disabilities. Brooke has been involved with Desert Arc for more than eight years.
The National Academy of Television Arts & Sciences, Pacific Southwest Chapter recently awarded Ms. Beare an Emmy for her reporting, and she is featured as a “Woman of Philanthropy” in the Fall issue of Desert Charities News. She has served as host or emcee for numerous local philanthropic and civic events, including Shelter from the Storm, the CVEP Economic Summit and the Living Desert. Brooke and her husband, a sergeant with the Palm Springs Police Department, are raising their two children in the Coachella Valley.
In her new role with the City, Ms. Beare will be responsible for developing Indio’s strategic marketing plans, managing social media and website content, and establishing internal marketing standards. She will also serve as the City’s Public Information Officer.
We wish Brooke the best of luck with her new career.