The Coachella Valley Music and Arts Festival is happening once again at the Empire Polo Field in Indio. In addition to the music, food, camping, and parties, there are also some gigantic art installations at the fest.
It's been a year since Beyonce put on her now legendary performance at the Coachella Valley Music and Arts Festival and those attending this year's event will still get to see a piece of it as the stage is on display at the Empire Polo Field.
The Coachella Music Festival begins today at the Empire Polo Field in Indio and with it always comes the magic of BrandChella - where companies seek to grab the attention and money of the Millennial set. This year, a...
Still thinking about picking up some passes to the Coachella Valley Music and Arts Festival kicking off in Indio tomorrow? You are in luck - as wristbands are being sold for far under face value on the resale market.
Coachella kicks off in Indio tomorrow and with it comes about a billion brands looking to woo Millennials by putting up lockers, building fake gas stations, and slingin' wine in cans. Of course no event these days is complete without an automobile sponsor of some kind, so enter BMW and their custom painted wolf and flame mobile.
Coachella kicks off on Friday in Indio and it sure looks like an all-time favorite art installation is making a return to the Empire Polo Fields.
Let the conflicts begin!
Sure, Coachella has bands and food and camping and stuff, but nowadays it's really all about the marketing opportunities for the brands - #BrandChella - with one well known audio company giving those who wear their new sunglasses to the Empire Polo Field this weekend a chance to hear things others will not.
Coachella kicks off in Indio in just a couple of days and one of the big fashion trends predicted this year is - I swear this is not a joke - denim underwear...a.k.a. jean panties...a.k.a. janties...a.k.a. wtf?!?
For some, the Coachella Music and Arts Festival is not about the music, the food, or even the actual event - rather for a select few, it just means it's time for their annual trip to the Palm Springs Area to hang out a a party for a few minutes in order to take home loads of free shit. This used to be a thing that happened but really wasn't promoted, but not anymore!
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