Sure, Coachella has bands and food and camping and stuff, but nowadays it’s really all about the marketing opportunities for the brands – #BrandChella – with one well known audio company giving those who wear their new sunglasses to the Empire Polo Field this weekend a chance to hear things others will not.
In a press release, Bose announced the Goldenvoice partnership that promotes the brands Bose Frames, which are sunglasses with, as the company says is, “the world’s first audio augmented reality platform.” By pairing the sunglasses with the Coachella app, those wearing them “will be able to access and hear exclusive, real-time audio notifications and helpful updates about the festival, including reminders for their favorite artist’s scheduled performances and more.”
But what Bose is really excited about is the possibility that the glasses will enable Coachella fest goers to do what seems impossible: look up from their phones every once in a while.
“We’re proud to see this exclusive content made available through Bose AR at Coachella,” said Crystal MacKenzie, head of marketing, Bose AR. “Fans who pair their Bose Frames with the app while attending the show will be able to spend more time looking up and seeing what’s going on around them, while accessing information that will help make their experience even better.”
Hey, if it keeps someone from running into me because they were looking at their phone, I am all for it.