The Las Vegas Hard Rock Hotel & Casino is about to be no more.
The property – which is usually not your first choice for accommodations in Sin City but you stay at anyway because it’s cheaper and better than Motel 6, then you end up paying a ton for taxis to take you somewhere and you realize you would’ve been better off just staying on the Stip or downtown and using the sandwich trick to get a better room – was purchased by Richard Branson, according to Billboard. Branson has plans to rebrand the casino as something else over the next several months as Virgin Hotels Las Vegas.
During an announcement party at the resort on Friday, Branson said of the deal that “Virgin is all about fun, entertainment, [and] not taking ourselves too seriously.”
The property will remain open during renovations.